Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
The SEO Strategy consists of 4 primary services.
Website Analysis
This process involves a full analysis of your current website in terms of search engine friendliness to user journey to correct web stanards. The end result is a report with recommendations, suggestions and best practices.
Implementation
The second step is implementation. Based on the results found in the Website Analysis phase, I will offer my service in terms of implementing the suggestions and recommendations.
Keyword Research and Analysis
The crux behind any website getting more traffic is keyword analysis. Targetting the correct keywords for your website will result in an increase in traffic. We offer this as a service should you be interested.
Monthly Analysis
We offer month to month consulting on websites which need continual analysis. This would involve analysis, keyword research and strategies as the months go by.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM includes services such as paid placements and Google Adwords Campaign Management.
Paid Placements
Depending on the topic of your website, you can purchase backlinks form websites, which promote services which are inline with your website.
Adwords
AdWords is Google’s flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
We offer both paid palcements and Google Adwords management services.
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